Financial Management


Accomplished Financial Management

I have held P&L responsibility in six positions in the high-tech security, healthcare, and metals and chemicals industries. Your financials are where you find out how well you are managing the store. I'm no CPA, but anyone that has reported to the board of a small companies has to have strong financial fluency (see below). Well maintained and informative financials (and financial dashboards) are the key to business assessment, managed cashflow and increased net worth.


FP Finances mod 288 140

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Functional Financials

I created the financial and operational dashboard in the graphic above for a company I launched and directed.  Creating business scorecards organizes financials so that in a few moments you and your stakeholders can summarize the direction of your business.  These include individual dashboards reflecting the performance and reporting needs of various projects, departments or corporate functions.

I develop financial plans that:

  • Support a comprehensive strategic and operational roadmap
  • Reflect collaboration and buy-in by the team executing it.
  • Communicate proper stewardship of company and finances
  • Mitigate the potential for unplanned cash raises

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Forward-looking Proformas

Executive teams, boards, investors and potential investors (especially potential investors) take a keen interest in comprehensive proformas. Look passed the revenue and unit sales forecast. Do investments and expenses align with income?  I've organized and produced a few of these.  Contact me - I'll forward examples.They include:

  • Income statement: Bottoms-up revenue, COGS (COSS), op expense detail
  • Development expense schedule: from defined development program
  • Capital Investment: Production, develpment and infrastructure
  • Personel expense tied to a defined personnel plan
  • Marketing: launch, customer acquisition, etc.
  • Sales: recruiting, traning, compensation, expenses, etc.
  • Balance sheet: Cash, amortization and depreciation, etc.
  • The impact of payment terms and customer payment behaviors
  • Cash flow: from operations, financing and investment
  • Shareholder returns and distributions
  • Equity impact: Equity structure of additional financing





Steve Lawrence
Palm Desert, California 92260